Very excited for BenchmarkNYC next week - inaugural conference addressing social media ROI with some great speakers including Jon Steinberg from BuzzFeed, Steve Krakauer from CNN Digital, Curtis Hougland from Attention - and Megan Berry from LiftFive, Cindy Gallop from IfWeRanTheWorld, Kristin Maverick from the Barbarian Group, Erin Newkirk from RedStamp and Lisa Joy Rosner from NetBase avec moi in this killer panel:
Pinterest, Groupon, Facebook, Zynga- it’s no accident that where huge engagement is to be found, so too will you find a majority of women. Women are hyper-networkers and message magnifiers, and are often the first to discover trends (and create them). This isn’t just about adding pink to a button (please, don’t), it’s about the power of women drivers, from beginning to end, at every level of strategy (including the people making it!). There are powerful magnifying effects of leveraging hidden constituencies (if you doubt, consider “The Hunger Games” and its $500 million box office). The Barbarian Group’s Kristin Maverick, LiftFive’s Megan Berry, IfWeRanTheWorld’s Cindy Gallop, NetBase’s Lisa Joy Rosner, and Change The Ratio’s Rachel Sklar, will explain how women are your secret engine of ROI. Men, this is for you, too.